How you say it is half the message

I don't put much stock in the power of words. The three letters F-A-G just don't mean anything to me. But you put them in context, and they can be harmless or powerful. I was reminded of this watching the new trailer for the Facebook movie and the song, "Creep," that is laid under it. Don't think how you say it is half (if not most) of the message? How do these two identical songs draw out different emotional responses: