After Prop 8 passed in California, there was an outpouring of thought about what to do next. The terrible TV commercials that the pro-gay-rights side aired were targeted and the people who led to their creation were blamed. There were marches, letters, conferences, symposiums, meetings, phone calls. After taking all of that in, Equality California has come out with another TV ad - and it's as though they weren't listening.
Actually, listening to the wrong people. There was a chorus after the election saying the mistake was not putting more gay people in the ads: Harvey Milk would have put gay people in the ads, so that was the mistake that was made. So what does EqCa do? They put Harvey Milk and gay people in the commercial. That's not enough; They need to change their message!
But the commercial misses the mark completely because it harps on the same old tired theme of "we're right and you're wrong." Telling people they have to give you something is no way to get them to give it to you; In fact, it often makes them want to keep it from you that much more. This commercial says "we deserve this" and "you can't keep us from it anymore." It mentions Jerry Falwell by name and identifies him as an enemy; Why would you want to alienate his friends and allies? How is that changing people's hearts and minds? It's more stomping feet and throwing a tantrum. That this is what they came up with after four months of listening is very, very sad.